What exactly is Pure Shooting?

Click here for more information about Pure Shooting, our new basketball instructional video!

From the popular Seinfeld episode in which Jerry and George are pitching their TV series concept to NBC, George says: “I think you can sum this show up in one word: ‘nothing’”. While George and Jerry eventually have to modify that message with the NBC producers, Seinfeld fans are aware that “nothing” is absolutely the best description for the actual sitcom. While a lot goes in making that show popular, “nothing” may be the one word that fits best when explaining what the show is about.

Is Jerry Seinfeld the newest spokesman for Aim High Hoops or something? We wish!

The connection here is that to define the term “Pure Shooting”, one only needs a single word: confidence.  Just like Seinfeld, our Pure Shooting instructional video took time, planning, and adjustments along the way. We use a lot of basketball terminology in the instructional video. Learning all of the instructional points requires patience and commitment.

Having said that, everything we offer at Aim High Hoops, from the Pure Shooting instructional video, to the Pure Shooting Clinics and Pure Shooter’s Report Card, was designed to help players understand how to obtain confidence when shooting the basketball. Having confidence means trusting that the ball is going in the hoop before the shot even takes place, because a foundation of good mechanics, together with a lot of repetition, has been built. Our instructional video and clinics teach good shooting mechanics, and then we also share our ideas for effective shooting repetition, and in the end, we want players to know what it will take to become Pure Shooters, and that’s confidence.

Confidence is what we highlight at the beginning in the Pure Shooting instructional video, and also at the Pure Shooting clinics, and then we say in both instances that players, at the end of the respective programs, should know just what it takes to have confidence when shooting a basketball. Whether or not players choose to do what it takes to earn that confidence is another story! The ones that do what it takes are rewarded with an unshakeable confidence that leads to a lot of made shots every time they step onto the court.

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

The Art of Pure Shooting Promotional Video

Click here for more information about Pure Shooting, our new basketball instructional video!

It’s been a busy two months! We had three wonderful turnouts for each one of the Pure Shooting Clinics this fall, averaging over 60 individuals per clinic. We look forward to keeping in contact with players not only during this season, but throughout their playing careers. What we were aiming to accomplish at the Pure Shooting Clinics was to help players lay an excellent foundation to their shooting mechanics. We stressed our 6 Principles of Pure Shooting at the clinics, and also took the opportunity to showcase our Pure Shooting instructional video and Pure Shooter’s Report Card. We believed that if players bought in to the 6 Principles at the clinic, the instructional video would offer an even better comprehension of the 6 Principles. The Report Card would then connect our teaching to the players’ current shot mechanics by analyzing the players’ shots, using video footage, in accordance with the 6 Principles. Hopefully, over time, players’ shots then are more aligned with the 6 Principles and they feel more confident about making shots!

We are very happy to say that a number of the clinic participants bought the instructional video, and others bought the Report Card. We look forward to being a resource for many years to come to players that have previously been associated with Aim High Hoops and for those that work with us later on.

We invite our blog readers to go to the primary website, www.AimHighHoopsOnline.com, to learn more about the Pure Shooting instructional video, Pure Shooter’s Report Card, and our Pure Shooting Clinics. We have recently updated the site with our “Art of Pure Shooting” promotional video (check under “Pure Shooting” tab), which we’re very excited about! Please give it a look and continue sending us feedback.

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

Aim High Hoops Pure Shooting Basketball Clinics

Click here for more information about Pure Shooting, our new basketball instructional video!

On September 25, 2010, Aim High Hoops will formally be open for business at the first of three Pure Shooting Clinics this fall. The clinics are for 5th-8th grade boys and girls, and the objective of the clinics is to teach players the summary of our Pure Shooting method as seen in our Pure Shooting instructional video. We believe that players will walk away from our clinics completely confident that they know the required steps to become a pure shooter. Coaches and parents in attendance will also know how to help players take the necessary steps to become pure shooters. As we say during the Pure Shooting instructional video, the way to be a pure shooter is a “simple answer that requires a lot of work.” We’re excited to help!

At our Pure Shooting Clinics, players can anticipate an understanding of our 6 Principles as well as our shooting warm-up and shooting workout programs. The player to coach ratio is low enough for players to get individual feedback throughout the clinic. This is important because every player’s shot is distinct and good advice for one player is not always good advice for all players. Our 6 Principles remain the same for players of any age and ability, but there are actually various ways that players can apply the principles to their shots, determined by their current age, level of physical maturity, and skill level.

On sale at the clinics is Pure Shooting, our first instructional video, which breaks down even more the Pure Shooting method we are introducing at the clinics. The video has demonstrations for the 6 Principles, the shooting warm-up, and the shooting workout, using players of different age levels, in addition to various camera angles and on-screen graphics in order to improve viewers’ learning experience.

For the players at the clinics, also available for sale is the Pure Shooter’s Report Card. We’ll use clinic video footage to evaluate a player’s shooting mechanics according to our 6 Principles of Pure Shooting. Based on the 6 Principles, players will understand where their shot mechanics currently stand, and they’ll learn what to do to make their mechanics better.

Please contact us if you are interested in learning more about hosting a Pure Shooting Clinic in your area.

Billy Lewis & Jonathan Schneiderman

AimHighHoopsOnline@gmail.com

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

Pure Shooting instructional video on the way!

Click here for more information about our new basketball instructional video!

Since August 2009, we have reviewed and added to and changed what Aim High Hoops was all about. Our initial discussion involved producing basketball instructional videos, and although a lot of things have happened in the process, the ultimate goal from those initial talks never changed: to create a high-quality and easy-to-follow basketball instructional video for players wishing to become better shooters.

We are extremely pleased to declare that almost 14 months after first outlining the film script, our Pure Shooting instructional video is in reproduction and will be available for purchase by the end of September. We will offer Pure Shooting through our company website, www.AimHighHoopsOnline.com, and also at our three Pure Shooting clinics we are hosting this fall.

Pure Shooting gives players a clear, proven roadmap for becoming better shooters, and ideally, Pure Shooters, meaning players will know their shot is going to FEEL GOOD and LOOK GOOD at all times, and BE GOOD regularly. For players to possess a shot that can FEEL, LOOK, and BE GOOD, there are 6 Principles that we teach in the instructional video. While there is a lot of detail included in the 6 Principles, remembering “only” 6 things is basically what will help players really accelerate their skill development, and that is our goal for players at Aim High Hoops.

Parents and coaches can also use Pure Shooting as a teaching tool. The 6 Principles explanations are reinforced with demonstrations by players of various ages, both male and female, and we offer a number of advanced teaching points for players that are ready for such advancement. Parents and coaches can therefore take the Pure Shooting instructional video and pass on the teaching points to beginning players as well as more experienced players. We’re extremely pleased to be able to offer Pure Shooting to you!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

Birthdays & Hoops

It’s August 4, 2010, and just one full year ago we got together to first talk about the idea of making professional basketball instructional videos. Though we did summarize what all three instructional videos could be about, our emphasis promptly turned exclusively to the idea of the “Pure Shooting” video, designed to teach players what it takes to make shots in game situations. Our plan is to have our second (ball-handling) and third (advanced shooting) instructional videos on the market by the summers of 2011 and 2012, respectively. We are on schedule to have Pure Shooting ready for purchase within 5-6 weeks. A year ago, we would have been thrilled at the idea of our first instructional video being ready to go by fall 2010! We’ve been very fortunate to have worked with great people along the way, from the financing people, to RogueLens, our video production company, to our video demonstrators, and especially to our many friends & family, slash advisors and strongest critics!

Also because of the work over the last year we are in position to provide our Pure Shooter’s Report Card as a supplement to the Pure Shooting instructional video, as well as our Pure Shooting Basketball Clinics. We have four clinics slated for fall 2010 and look forward to a full schedule of clinics throughout 2011.

After a year our mission remains the same: At Aim High Hoops we want to teach players both basic and advanced basketball skill fundamentals, using high-quality professional products and customer service. We’re dedicated to our mission, look forward to hitting the marketplace soon, and especially look forward to what the next year will bring!

 Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

In The Shooting Zone

Being a basketball player, there is no greater individual feeling than being in “the zone”. Shooting the ball in the hoop is no longer difficult while in the zone. Getting open is easy, the defense appears to moves slower than normal, and most importantly, there is an extremely high level of focus and confidence that is a component of being in the zone.

Though it might not happen frequently, basketball players don’t go into the zone by accident. This is a result of many, many years of skill development, based on proper shooting fundamentals. The zone is the realization of maximum physical performance coupled with the highest degree of concentration and determination. It happens for athletes in other sports as well, and it happens for the same reasons in other sports as it does in basketball.

Michael Jordan is known to have said that throughout his playing career, on games when he was in the zone, he usually woke up the morning of the game knowing he would have an excellent performance. In Game 2 of the 2010 NBA Finals, Boston Celtics’ shooting guard Ray Allen made the first 7 three-point shots that he tried, on the biggest stage in basketball while undoubtedly drawing extra attention from the defense after the first few makes. Allen is among the best at his craft, and an important part of his game-day routine is to go through a shooting workout three hours before every game.

Because of their work ethic and love for the game, Allen and Jordan have both been rewarded by entering the zone often throughout their careers, putting on shooting displays that dazzle the crowd and anger the opponents. In reality, any driven basketball player has the opportunity to enter “the zone”. It’s all about learning the best way to shoot the ball, and practicing it a whole lot. This is a primary focus of our instructional video “Pure Shooting”. No matter your age, athletic ability, gender, or experience, learn and apply our 6 Principles to Pure Shooting, so you give yourself the opportunity to be a great shooter, hopefully putting on a couple of shooting shows in the process!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

Learning to play Basketball

“Learning to play” basketball means two things.

The initial factor is the individual skill development; i.e. dribbling and shooting the basketball well. Tools and direction for appropriate skill development are what we provide at Aim High Hoops. Our skill clinics, instructional videos, and Pure Shooter’s Report Card help players discover which skills are required, and also proven approaches for maximizing those essential skills.

The second part of learning to play is playing. Players must be on the court, in game situations, trying things out and gaining knowledge from errors. Playing doesn’t always have to involve an organized 5-on-5 game with coaches and referees. Actually, if the players call fouls and it is a situation of either win or sit for a long time (no coach to make substitutions), players develop a strength and hunger to win.

One without the other is not enough.

Players that spend all day in the gym working on their dribbling and shooting, but don’t get involved with competitive games in the off-season might be behind during the season. Why? Because in games is when a dribbler learns to find seams in the defense to penetrate, and in games is when a shooter discovers how to use a screen against a defender that trails, or cheats the screen, and it is in games when a scorer learns to utilize head fakes and draw real fouls for three-point plays.

Players who just play games all day long will no doubt establish good instincts for the game, but without proper dribbling and shot development, these players could be pressured into dribbling mistakes and left open to shoot a shot they are not comfortable with during clutch situations of games.

During an NBA Summer League game, the announcers commented on #1 draft pick John Wall. They hit on both components of the two-part process of learning how to play basketball. First, they said Wall had to continue perfecting his jump shot (skill development). After a dribble spin move that finished with Wall’s lay-up attempt getting blocked off the backboard, they said that Wall would have to utilize the summer league to begin becoming accustomed to the speed and athleticism of the NBA (playing).

A few possessions later Wall floated a lay-up off the backboard and also got fouled for a three-point play attempt. It appears like he’s learning quickly!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

Tim Tebow

It turns out that establishing proper habits in early stages is not simply for basketball players! In the June 14, 2010 issue of Sports Illustrated, there is a story entitled: “Tim Tebow: The Making of a Quarterback.” The subtitle says the Denver Broncos are “starting from scratch” with Tebow, a national champion and Heisman Trophy winner from the University of Florida, because his throwing mechanics are so poor.

Tebow’s NFL future relies on if he is able to master the throwing motion that his fellow quarterbacks mastered while very young. Take a peek at some of the quotes from the report:

“Most scouts saw him as a 6’3’’, 236-pound option quarterback with poor throwing mechanics.”

“He has to completely overhaul the way he throws.”

“The goal, of course, is for this new motion to become natural,…”

“But he’s in a race to remake his delivery.”

The way in which Tebow manages this obstacle should be a lesson for each and every young athlete trying to learn a new sport: “The mechanics—I’m going to be thinking about them for a long time. I’ve got to make the uncomfortable comfortable, and I’ve got to hurry.”

“Tebow treated every pass as if it were a game.”

Head Broncos’ coach Josh McDaniel’s and his assistant coach and brother Ben are on the front lines of this challenge for Tebow, and he comments on not just the urgency of the situation but the very necessity of getting it right, mentioning, “Imagine you’re throwing darts and your body is spinning like this. You can’t have the control you want. How’s your release point going to stay the same?”

The Mechanics: For any quarterback, it is a consistent release point. For any baseball batter, it’s a compact swing with a great bat angle. In golf, a great grip and correct club angle at impact bring about deep shots down the fairway. For basketball, Aim High Hoops presents The 6 Principles of Pure Shooting instructional video, to show what is required for any driven basketball player: a well-balanced jump shot on line with the target and with a chance to go in EVERY time the player shoots. Many basketball players guess how to get to that point, while others learn it well through good teaching and plenty of practice. Let us help you learn to be a pure shooter!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

The Importance of Fundamentals

In our last blog posting about our experience at the FastPitch contest, we spoke of the significance of young basketball players building proper habits early on in the learning process. Making a 3-point shot with defense on you, if the score is close, and in the last seconds of a game is tough enough to do with GOOD mechanics developed correctly over years and years. Attempting to change poor mechanics that are already engrained in a player’s memory is a difficult challenge for the mind and also the body.

With our instructional videos, Pure Shooter’s Report Card, and our Aim High Hoops shooting clinics, we supply a clear picture for players who would like to become great shooters, and we plan on offering equally valuable resources for dribbling and advanced shooting techniques, thus offering players all they require to maximize their individual offensive basketball potentials.

If you’re still suspicious about the idea of an hour of mechanics drills on a daily basis, pay attention to what the best player ever to play basketball, Michael Jordan said: “You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down first and the level of everything you do will rise.”

Jordan was recognized for practicing, practicing, then practicing more, to keep his fundamentals at the highest level possible at all times. Only in those circumstances, he believed, could he reach his maximum potential as a basketball player. His career shows that “at his best” was the only acceptable level for Jordan, but the only reason he was able to get there and stay there was because he laid an exceptionally strong foundation in the fundamentals of the game at a very early age.

Our mission at Aim High Hoops is to help players learn both basic and advanced basketball fundamentals, using high-quality resources and customer service. We look forward to assisting players of all ages and skill levels arrive at their highest levels possible and stay there.

Stay in touch!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com

FastPitch Competition

Last Tuesday, we participated in the business competition known as “FastPitch”. The format was for entrepreneurs to present both their product or service and their business model, all in three minutes. A 3-person panel of judges had three additional minutes to ask follow-up questions or make additional comments.

While we didn’t win any prize money, planning for the FastPitch speech allowed us to think about our reasons for developing Aim High Hoops, and about what we sought to provide to basketball players, parents and coaches. We were able to focus on our mission—“Helping players learn both basic and advanced basketball fundamentals, using high-quality professional resources and customer service” —and how the mission is naturally the cornerstone around which everything we do is centered.

We discussed our first instructional video, “Pure Shooting”, which we look to have for sale by the end of the summer. We believe that a competitive advantage is in the presentation format. Many outstanding athletes do not become successful coaches, because they know how to “do what they do” but not “explain what they do”, as their athletic talents always came naturally and without them having to think about it. As teachers, we know how to break content down into comprehensible, logically-ordered pieces so the audience understands the connection between everything. In this case, our students will be the instructional video viewers and the lesson is about becoming a Pure Shooter.

We also went into depth about the Pure Shooter’s Report Card, our shooting analysis that will allow us to connect to players across the country with individual instruction, right from their own backyards. We wrote a bit about the Report Card back in an April 2010 blog and will continue to share developments.

The third product/service we feature, and have not yet blogged about, are our Aim High Hoops Shooting & Ball-handling clinics. Our purpose with those is not to cram as many players in the gym as we can, but rather, maintain the player to coach ratio at 8:1, ensuring individual attention for each player. The first clinic program correlates with our first instructional video on the mechanics of shooting and the way to become a “Pure Shooter”. We are going to have the DVD and Report Card available on site.

We are extremely confident that what we provide helps players who want to become great shooters become great shooters. The reason for the optimism is because the basketball knowledge that the Aim High Hoops team brings in, in addition to the products we offer, gives a precise picture of how to build the right fundamental foundation for becoming a great basketball player. Obviously, it is up to the players to truly “build” that foundation of skills. The biggest thing to remember is: Players that understand correct habits in early stages have an easier time staying on the fast track to basketball excellence, while players who learn poor habits have a great deal to “unlearn” before being able to reach their potentials, a considerably longer process.

Overall, it was an outstanding experience at FastPitch!

Billy Lewis & Jonathan Schneiderman

Aim High Hoops, Inc.

www.AimHighHoopsOnline.com